[NCTU-OCW] APP entrepreneurship and Implementaton

CPM => 每1000次嚗光的影片

CPC => 每次點擊的成本

CPA => 每次行動的成本

CPI => Cost per install => game 最常用

             CPS => cost per sell

ADexchange

RTB

DMP

ADNetwork (廣告網路平台) => 搭售 (投放手)